Carilion Clinic Announces SampleMD as New Patient Sample & Support System

ROCHESTER, MI–(Marketwire – July 7, 2010) –  OPTIMIZERx Corporation (OTCBB: OPRX) announced today that it has signed an agreement with Carilion Clinic to implement its SampleMD™ solution to allow its doctors and staff a more efficient way to search, select and distribute sample vouchers, prescription co-pay coupons and other support information right from their desktops.

Carilion Clinic is a healthcare organization with more than 600 physicians in a multi-specialty group practice and eight not-for-profit hospitals that specializes in patient-centered care, medical education and clinical research, with a goal of providing the best possible health outcome and healthcare experience for each patient. 

“Our providers are very sensitive to the costs involved when prescribing brand name medications. The SampleMD platform allows our practitioners a better way to provide sample vouchers to make sure they can tolerate any new medications prescribed or co-pay coupons to help them continue to stay on their medication,” said Howard B. Graman, MD, Carilion Clinic Chair, Primary Care and Regional Medicine.

“We are excited to launch this important initiative with Carilion Clinic to provide an integrated electronic platform that reduces workflow interruption while providing more support to more patients,” said David Harrell, Chairman and Founder of SampleMD. “It is right in line with the Carilion Clinic’s mission to provide the highest quality health care for the individuals, families, and communities they serve.”

For more information on SampleMD, go to www.samplemd.com.

About OPTIMIZERx Corporation

OPTIMIZERx provides unique platforms to help patients better afford and comply to their medicines and healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand patient access and adherence to their products.

About Carilion Clinic

Carilion Clinic is a multi-specialty healthcare organization with more than 600 doctors and eight hospitals, based in Roanoke, Va. Led by physicians, Carilion Clinic is committed to clinical excellence, education and research. Carilion Clinic is dedicated to providing care that is centered on the patient’s needs, supported by an ongoing commitment to quality and service. With nationally recognized specialists, award-winning nurses, the latest technology and state-of-the-art facilities, Carilion Clinic is bringing tomorrow’s healthcare into focus today. For more information, please visit www.CarilionClinic.org.

‘SAFE HARBOR’

This press release contains forward-looking statements within the definition of Section 27A of the Securities Act of 1933, as amended and such section 21E of the Securities Act of 1934, amended. These forward-looking statements should not be used to make an investment decision. The words ‘estimate,’ ‘possible’ and ‘seeking’ and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.