In an effort to improve care and support for our members who are faced with serious illnesses, today Blue Cross Blue Shield of Massachusetts (Blue Cross), the largest health plan in the Commonwealth, announced it will partner with Landmark Health on an innovative program that provides care to seniors in their homes. The program is the first of its kind in New England.
Letters are being mailed to Blue Cross Medicare Advantage members with serious chronic or acute conditions, such as cancer, heart disease, depression, diabetes, or kidney disease, inviting them to participate in the program. While we believe this program will deliver high value for members, the program is voluntary.
This new program will begin in the Worcester area on April 3 and expand to Boston and Springfield throughout 2017, potentially reaching 3,500 members across the Commonwealth.