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Home Medical And Healthcare Facilities And Providers Carrot Better Than Stick With Meaningful Use Criteria, Kalorama Information

Carrot Better Than Stick With Meaningful Use Criteria, Kalorama Information

Posted on August 12, 2010 Written by Annalyn Frame

SOURCE: Kalorama Information

NEW YORK, NY–(Marketwire – August 12, 2010) –  Final meaningful use rules that relax criteria slightly for electronic medical records (EMR) reflect a more “realistic approach” given the slow adoption rates of EMR among physicians over the past few years, according to Kalorama Information. The healthcare market research publisher had predicted that the market would grow to $25 billion by 2014, and believes that achievable but progressively challenging criteria for incentives are optimal. 

The proposed rule would have required doctors to e-prescribe 75 percent of their drug orders to meet incentive requirements. The final rule lowers that threshold to 40 percent. Also, CMS’s proposed rule would have required physicians to meet 25 “meaningful use” objectives, with hospitals asked to meet 23 markers. The final rule splits those objectives into a group of core measures — 15 for doctors and 14 for hospitals — and offers a menu of 10 additional measures, from which providers can choose five to report. HHS has also indicated that the rules would be tightened the following year. 

“I think most people watching how healthcare IT has worked in the past would say the final rules are realistic,” said Bruce Carlson, publisher of Kalorama Information. “The goals are reachable, but at the same time, HHS is taking care not to issue credits merely for buying software. And the better the incentives work, the better the impact on the market and for the companies competing in EMR systems.”

According to Kalorama’s review of several physician EMR surveys for the past three years, prior to the incentives only about a third of physicians used EMR and perhaps a tenth used it exclusively, though incentives are expected to change that. Physicians who meet the criteria will be able to collect incentives as high as $44,000 starting in 2011. Those who do not use EMR systems according to the criteria will face a 3% reduction in payments in 2015.

“The HITECH Act incentives are a carrot and a stick system,” said Carlson. “With any such system it is greatly preferable to get maximum use of the carrot and reserve the stick for what are hopefully just a few holdouts who do not comply after being given multiple chances to do so. Otherwise, what was a well-thought out policy would become just a mandate.”

Kalorama Information’s report, “EMR 2010 (Market Analysis, ARRA Incentives, Key Players, and Important Trends),” contains more information on market forecasts, company profiles, and trends in the EMR market. The report is available at: http://www.kaloramainformation.com/redirect.asp?progid=79444&productid=2503320.

About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter (http://www.twitter.com/KaloramaInfo) and LinkedIn (http://www.linkedin.com/groups?gid=2177845&trk=hb_side_g).

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