Emerge, an online platform that reimagines how consumers purchase emergency insurance, has announced that its site is live and ready to educate individuals and help them avoid the risk of medical debt.
The company was founded by Wes Thompson, former Sun Life Financial U.S. president, who recognized a need to help individuals with potentially staggering expenditures they could face under high deductible health plans in the event of a serious illness or accident. Thompson raised $1.8m in funding to launch Emerge, complete with an online virtual advisor known as “Max,” to help consumers find emergency insurance to help cover the costs of medical emergencies. Emerge – which has been licensed in all 50 states – is partnered with cobuilding platform Rokk3r Labs. The official launch is tonight, in Hartford, CT, and is open to the press.