Fresh Start Private’s First Facility Operational With Potential Revenue of $120 Million in First Year

LOS ANGELES, CA–(Marketwire – November 29, 2010) – Fresh Start Private (OTCQX: CEYY) (PINKSHEETS: CEYY), a leader in the alcohol treatment and rehabilitation industry, today announced that its first facility is operational and able to treat up to 15 patients a day with a potential revenue of $120 Million per year per clinic.

According to the National Institute of Health there are an estimated 17.6 million alcoholics in the USA.

Fresh Start Private’s fully licensed and certified medical facility has three treatment rooms that are each able to process up to five patients per day. As part of the treatment, trained medical doctors insert Fresh Start Private’s exclusively licensed specially formulated biodegradable Naltrexone implant just beneath the skin below the patient’s lower abdominal area.

The FDA approved Naltrexone blocks the part of the brain that “feels” pleasure when patients use alcohol. When these areas of the brain are blocked, patients feel less need to drink alcohol, and they can stop drinking more easily. Once medical intervention has reduced the physical need for alcohol, the program goes on to address the patient’s physiological needs. The combination of these treatments results in sobriety in nearly 100% of all patients.

Fresh Start Private is the only alcohol treatment program to offer a single-administration, long-acting, Naltrexone implant procedure.

 “At Fresh Start Private we have created a comprehensive recovery program that includes state-of-the-art medical intervention, individually tailored Fresh Start Private Coaching Program sessions, rebuilding of family and friend connections and post-treatment continuing care,” stated Dr. Jorge Andrade, CEO of the Company. “Only through a comprehensive treatment solution can a patient have his/her best chance at recovery.”

There are many benefits to the Fresh Start Program compared to other traditional alcohol treatments. As the Fresh Start treatment is administered on an outpatient basis, there is no need for patients to leave their work and family for any extended period of time. In fact, many in treatment return to work the next day and not even co-workers or family members know they are being treated. The Fresh Start team has the experience to handle all alcohol addiction scenarios. The Fresh Start Private program can be less expensive than many traditional treatment centers.

About Fresh Start Private

Fresh Start Private is an alcohol addiction, alcohol withdrawal, alcohol abuse treatment and alcohol detox rehabilitation company on the leading edge of the alcohol addiction treatment. The Company has an exclusive license on a highly effective treatment (Naltrexone Implant) that delivers therapeutic levels of Naltrexone that significantly reduces patients’ cravings for alcohol.

Please visit http://www.freshstartprivate.com.

Statements in this press release may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “potential,” “up to,” “estimate,” “over,” “intend,” “can be,” “nearly” and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company’s business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Fresh Start filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to the ability of Fresh Start to manage product demand, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on Fresh Start’s website does not constitute a part of this release.