International Medical Group® (IMG®), a leader in global benefits and assistance services, recently announced the company’s new corporate branding and logo.
“After more than 25 years as a leader in the industry, it was time to refresh our brand identity,” said IMG President and CEO Todd A. Hancock. “The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for our members while they’re away from home.”
IMG’s constituents — members, intermediaries, partners and employees — are represented by the logo’s four inverted angles. These angles are symbolic of a flock of Arctic terns, birds whose annual migration is the longest of any animal in the world.
A symbol of global mobility, the Arctic tern signifies the passage associated with traveling, working and living internationally.
In its entirety, IMG’s new logo serves as a visual representation of the company’s mission to protect and enhance the health and well-being of its constituents. The company will continue to operate under this mantra, with the goal of providing Global Peace of Mind® to its members.
A more vibrant color palette complements the new logo, bringing to life the bright future ahead for IMG, and the world of opportunities the company provides.
“The new branding is very simple, clean and tells a story of who we are,” said Vice President of Marketing Katherine Aguirre. “We’ve always been focused on our core constituents; now our branding reflects that.”
The company’s comprehensive rebrand will roll out globally in phases over the next year, and will include IMG’s websites, marketing materials and subsidiaries.