The Global Awards Announces 2010 Winners; Grand Global Awards Go to Taxi Canada & McCann Healthcare Worldwide Japan

NEW YORK, NY–(Marketwire – December 7, 2010) –   The Global Awards®, honoring the “World’s Best Healthcare Advertising™,” announced its 2010 award winners Monday, December 6th at a cocktail party held at the Eli Klein Gallery in New York. The competition will host two award presentations this year, taking the celebrations globally to New York, USA and Sydney, Australia. This year’s GrandJury® awarded two prestigious Grand Global Awards, one to Taxi Canada, and the second to McCann Healthcare Worldwide Japan, as well as 31 Global Awards and 115 Finalist Certificates. 

The Global Awards presentation in New York began with a cocktail reception and hors d’oeuvres; attendees viewed a print and video showcase of the “World’s Best Healthcare Advertising™.” Global Awards Executive Director Michael Demetriades and Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus Tom Domanico presented the trophies to the 2010 award winners. Mr. Domanico commented on this year’s entries, “Each year I’m more impressed with the quality of the work submitted for judging. It speaks volumes about the talent in the Healthcare industry.”

The GrandJury awarded Taxi, of Toronto Canada, the prestigious Grand Global Award for “Antiquing/Strolling/Reading” for client Viagra, winning in Television Advertisement “Communication to the Consumer/Patient.” The premise of the award-winning commercials — when couples stop having sex, they fill the void with other couple activities that can end up taking over their lives; with the help of Viagra, these couples were able to get back into the bedroom again. 

Taxi’s Chief Creative Officer Steve Mykolyn accepted the award in New York and commented, “It’s great to win a Grand Global Award. This win is doubly great for TAXI and Pfizer because the work being recognized for Viagra had two things going for it; a fantastic insight, plus the power to entertain, even with repeated viewings. Make that three things. The campaign also had a positive impact on sales.”

Creative credits for “Antiquing/Strolling/Reading” include: Darren Clarke, Executive Creative Director; Nathan Montieth, Art Director/Writer; Stefan Wegner, Writer/Art Director; and Eugene Marchio, Agency Producer. In addition to the Grand Global Award, Taxi also received a Global Award for “Antiquing” for client Viagra.

McCann Healthcare Worldwide Japan was awarded the coveted Grand Global Award for “It’s Easy” for client Saizen (easy pod) Merck Serono, winning in New Product Launch “Communication to the Healthcare Professional.” The award-winning video illustrates a simple delivery device to administer human growth hormone and features a young girl dancing as she evolves into a woman. Creative credits include: Hajime Nakazawa, Creative Director & Copywriter; Yasutoshi Yamamoto, (Aoyama Creative Studio) Agency Producer; as well as Dee Drive’s Director Wataru Takeishi and Producer Yuko Niwa.

The United States was awarded 10 Global Awards: American Academy of Orthopaedic Surgeons for “Wounded in Action: An Art Exhibition of Orthopaedic Advancements”; Blue Shield of California for “Shield Helps”; CAHG for “Takeda Unbranded Convention Booth” for client Takeda Pharmaceuticals; Crowley Webb and Associates for “Risk Files Poster Campaign” for client Praxis; DeSantis Breindel for “Improving the Health and Health Care of All Americans: A Film About the Robert Wood Johnson Foundation” for client The Robert Wood Johnson Foundation; GSW Worldwide for “When the Body Attacks Itself Campaign” and “When the Body Attacks Itself Photography” for client Kalbitor; PALIO and ZEMOGA for “The Health Tweeder” for client The Health Tweeder. And Seiden was awarded two Global Awards, one for “The Book of Brave” for client Shire Pharmaceuticals, and a second for “Working Harder” for client Visiting Nurse Service of New York.

The 2010 Global Awards GrandJury recognized winners from 17 countries around the world. The United Kingdom received 5 Global Awards: Langland took the lead and was awarded 4 Global Awards receiving trophies for “Kogenate Self Infusion Mailer” for client Kogenate; “Real Danger” for client Pfizer; “Stalevo Dose Tool” for client Stalevo; and “Let’s Work” for Boehringer Ingelheim Oncology. In addition, Random42 Medical Animation was awarded the Global Award for “A Biotechnology Pioneer” for client Amgen Oncology; and RTC Europe was honored for “Siemens Global POS System” for Siemens Audiologische Technik GmbH.

In addition to Taxi Canada receiving both the Grand Global Award and Global Award for client Viagra, LXB Canada was also awarded a Global Award for “Sydney” for client Synagis.

Belgium, Germany, India, Italy, Spain, Sweden, and Switzerland each were honored with one Global Award. Norvell Jefferson Productions Belgium was honored with the Global Award for “The Making of Protein Therapies” for client Genzyme; Young & Rubicam GmbH Germany was awarded the Global Award for “Stairs” for BFF (Counseling for sexually abused or threatened women); McCann Healthcare Mumbai, India was awarded the Global Award for “Marriage/Study/Drive/Fly/Pleasure/Mother” for client Epilex Chromo; Sudler & Hennessey Italy garnered a Global Award for “From Science to Life” for client MIO, i.e. Milano International Oncology; HC BCN Spain was honored with a Global Award for “Bubbles” for client Aerored; Animech Sweden was acknowledged for “The Unknown Mr. Parkinson” for client EPDA; and Euro RSCG Zürich, Switzerland was recognized for “Quick Sex” for Swiss Health Department.

A Global Awards ceremony will also be held on Wednesday, December 8^th in Sydney, Australia presented by The Global Awards and Bravo!, a group of Australian healthcare professionals, with representation from healthcare agencies, and the Communications Council of Australia. The evening will begin with a cocktail reception and canapés at Sydney’s Simmer on the Bay, located on historic Walsh Bay. Award winners and their guests will view a showcase of 2010’s winning work, followed by an award ceremony presented by International Awards Group President, Michael O’Rourke. Award Winners will be posted at www.theglobalawards.com following the event.

Judging sessions for this year’s Global Awards were hosted by the following prominent international agencies: McCann Erickson Sydney, Australia; Ogilvy Healthworld London, England; Pharmacom Barcelona, Spain; Topin & Associates Chicago, USA; Trademark DM Melbourne, Australia; and at The Global Awards headquarters in New York, USA. 

Now in its 16^th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products. The Global Awards Advisory Board and GrandJury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising. 

All winning entries are featured at: www.theglobalawards.com, and are promoted by our network of representatives in 75 countries around the world.

All press inquiries are welcome and should be directed to Gayle Mandel: [email protected]. Phone 212 643 4800.

About the Global Awards
Now in their sixteenth year, The Global Awards are recognized as the only awards dedicated to excellence in healthcare communications on an international basis. 

International Awards Group International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Marketing & Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals®; World’s Best Advertising™; World’s Best Radio Programs™ and World’s Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG and their brands now have representation in 75 countries. For more information, go to www.InternationalAwardsGroup.com.

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