Virtual Pharma Rep(TM) to Launch First Pharmacuetical E-Detailing Campaign for the South African Market

JOHANNESBURG, SOUTH AFRICA–(Marketwire – August 11, 2010) – Virtual Pharma Rep™ (VPR), an e-marketing firm with a patent pending, e-detailing marketing platform, today announced that it will be launching South Africa’s first e-detailing campaign, in partnership with a major South African pharmaceutical company. This is the first ever marketing project of its kind in the South African pharmaceutical industry.

Virtual Pharma Rep™ recently opened operations in South Africa, and is a pioneer in bringing a new virtual sales approach to the market that revolutionizes expensive pharmaceutical sales models, supplements existing sales forces and reduces marketing and promotional budgets significantly. Virtual Pharma Rep™ leverages technology to deliver powerful multimedia messages to doctors that educate and provide important product and service information directly from the pharmaceutical company, much like a field sales rep. This new sales approach is designed to provide consistent, controlled and fully customized messages to multiple doctors simultaneously through an online communication channel, along with various ways for doctors to communicate with companies in return. Messages can be accessed by doctors at their convenience, when their schedule allows, thereby saving precious time in their schedules.

“New marketing strategies are necessary to stay competitive in any industry, and this is especially true now within South Africa as marketing trends shift due to new technological advances,” said Jim Rediehs, CEO of Virtual Pharma Rep. “We are most excited to be launching our revolutionary marketing concept in the South African pharmaceutical market. We will demonstrate that e-detailing, in conjunction with current marketing and sales strategies, is an effective way to penetrate target audiences, even those in hard to reach white spaces. E-detailing fills in communication gaps, and therefore reaches more doctors, which ultimately provides patients with better access to the pharmaceutical products they require for a healthy life.”

For more information, visit www.virtualpharmarep.com

About Virtual Pharma Rep™

Virtual Pharma Rep is revolutionizing the pharmaceutical industry by leading the paradigm shift to virtual sales support and service models that enhance or replace existing and expensive pharmaceutical marketing strategies. Virtual Pharma Rep is led by a highly experienced team of pharmaceutical industry veterans and growth strategists. For more information visit www.virtualpharmarep.com