In a bid to revolutionize the Medicare plan shopping experience, eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a prominent online private health insurance marketplace, has announced an ambitious rebrand. The company has collaborated with Shinebox, a Minneapolis-based agency, to bring this transformative change to fruition.
eHealth’s rebrand initiative goes beyond superficial website updates. It’s driven by valuable feedback from Medicare beneficiaries who expressed frustration with aggressive sales tactics. The new brand, crafted in collaboration with Shinebox, includes a fresh logo and color scheme, a user-friendly omni-channel interface, revamped consumer messaging, and a suite of television, direct mail, print, radio, and online advertisements aimed at distinguishing eHealth in the eyes of beneficiaries. [Read more…]





