Gravie (one of the fastest-growing innovators in health benefits) has annonced that Andrew Reeves has been hired as Gravie’s first senior vice president and General Manager of Gravie ICHRA. Reeves was appointed at a time that the HRA Council reported that ICHRA adoption had tripled since 2020.
Reeves’ new role will allow him to leverage Gravie’s leadership in the ICHRA market and expand into key markets throughout the country. Reeves will also oversee efforts to improve ICHRA for employers and employees, including implementing a payment system that simplifies contribution strategies and developing the company’s advisory and plan-support service called Gravie Care(r).
Reeves led the global commercial team at Virgin Pulse before joining Gravie. Reeves held several senior industry leadership positions in the past, including Chief Commercial Officer for BioIQ, an population health testing platform, and Senior Sales Leader at Cigna Health Group Medicare Advantage.
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