AmeriLife Group, LLC (“AmeriLife”), the national leader in marketing and distributing life, health and retirement solutions, has purchased ownership and partnered with the rapidly growing Senior Resource Group (SRG), an independent field marketing organization based in Philadelphia.
SRG represents the next generation of insurance agencies with a focus on technology, cultural diversity, and best-in-class sales training and virtual tools.
As a part of the transaction, AmeriLife also welcomes to its family of companies Senior Family Services (SFS), a Philadelphia-based independent insurance agency specializing in products for older Americans, and Right Choice (RC), an Atlantic City, N.J.-based bilingual field marketing brokerage firm. Senior Family Services owners Anthony Souders, Nicholas Germak, and Elena Burenko will become members of SRG along with Licy Bonilla and Eglis Craffey, owners of Right Choice. The merging of these entities will leverage operational collaboration across these groups.