The alluring prize of the $25,000 marketing program awaits a health care organization through a unique initiative provided by the Stevens & Tate Marketing agency. Via its “Lend-A-Hand Marketing Giveaway” contest, the agency will blend its marketing and media strategies, Internet strategies, creative, ad messaging, website development, social media, competitive advantages development, identity and branding skills in preparing a comprehensive, customized plan based on the winner’s advertising communications needs. The contest is open to any not-for-profit or for-profit organization that is involved in the delivery of well being care or well being information.
Dan Gartlan, president of Stevens & Tate, said, “The winning organization must demonstrate strong leadership skills in its industry and in the region it serves. Additionally, it should be able to significantly benefit from agency solutions and have the infrastructure to implement the final creative project.”
Applications can be obtained and completed online at the agency’s website, www.stevens-tate.com/LendAhand. The deadline for entries is March 15, 2011. The winning organization will receive $25,000 in solutions performed by advertising specialists with extensive experience in the health care field.
All applications will be reviewed and evaluated by a panel of Stevens & Tate directors. Finalists will be notified and interviewed the final week of March. The winner will be selected and notified by April 21. Company work will begin immediately and proceed through June 2011.
Approximately 200 hours of agency time will be devoted to the plan and program development, Gartlan reported. In addition to the $25,000 in services, Stevens & Tate’s public relations team will help promote the work being done for the organization through trade magazines and traditional consumer and social media. The agency maintains a strategic alliance with The Falk Group, a Milwaukee, Wis.-based public relations company.
Stevens & Tate Advertising performs a variety of services for a range of well being care clients. It work has included:
— Content-managed website development for the International Dravet Syndrome Epilepsy Action League (IDEA League);
— Birthing suite campaign and Family Health Center launch for LaGrange Memorial Hospital;
— Brochures, direct mail, and collateral for RMC Rehabilitation;
— Messaging strategies and product catalogs for the National Safety Council;
— Broadcast and print campaign for Provena Health;
— Corporate identity program for ENT Surgical Group;
— Website development with online merchandising capabilities for the Angelman Syndrome Foundation;
— Rebranding and campaigns as agency of record fo Wyndemere Senior Living CCRC;
— Logo identity and graphic standards plan currently underway with LUNGevity Foundation.
“We want to ensure that whatever program we execute on the winner’s behalf is effective and produces results. Based on our experience with clients, the ability to meet these criteria is a key indicator of a successful advertising plan. It’s how successful organizations and strong agencies collaborate for maximum results,” Gartlan said.
Stevens & Tate Advertising launched its first Lend-A-Hand Marketing Giveaway initiative in fall of 2009. The first contest focused on the travel and tourism industry. Nominations from Convention and Visitors Bureaus and Chambers of Commerce throughout the country were received. The judging committee, made up of Stevens & Tate directors, selected Kent County Delaware CVB the winner of the inaugural advertising giveaway. An intensive social media campaign, designed and executed by Stevens & Tate, helped boost attendance by 50% at the CVB’s annual historic Dover Days celebration.
Stevens & Tate Marketing is a full-service advertising company offering award-winning,
on-strategy creative; integrated message development; and cost-effective media planning and execution. Partnered with Endora Digital Solutions, its online and interactive web team, Stevens & Tate creates focused, targeted solutions for all its clients in the hospitality, travel, retail, healthcare, resort and real estate industries. Together, Stevens & Tate Advertising and Endora Digital Solutions Make Things HappenTM. To review the agency’s work, visit www.stevens-tate.com
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