In an inspiring gesture to honor Pride Month, Blue Cross Blue Shield of Massachusetts (“Blue Cross”) has introduced 100 rainbow-themed Bluebikes to Greater Boston’s bikeshare system. This colorful initiative is aimed at promoting LGBTQIA+ equality and will see the “Proud Bikes” in action throughout June. These vibrant bikes will be on display in the Boston Pride Parade on Saturday, June 8, adding a splash of color and a message of inclusivity to the event.
Blue Cross is not only showcasing its support visually but is also making a tangible impact by donating $1 to Fenway Health for every ride taken on a Pride-themed pedal or ebike in June. This partnership underscores Blue Cross’s dedication to enhancing the health and wellbeing of the LGBTQIA+ community. Fenway Health is renowned for its commitment to providing innovative, equitable, and accessible health care, supportive services, and transformative research and education.
Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross, emphasized the company’s commitment to diversity and inclusivity: “Blue Cross is deeply committed to building a health care ecosystem centered on diversity and inclusivity. As we reintroduce our ‘Proud Bikes’ into the Bluebikes system for the fifth year in a row, we are thrilled to support communities coming together to champion LGBTQIA+ rights. This initiative enhances the visibility of this important movement and actively contributes to Fenway Health’s crucial work in ensuring equitable health care access and gender-affirming care.”
Adrianna Boulin, Fenway Health’s Director of Racial Equity, Social Justice & Community Engagement, expressed gratitude for Blue Cross’s ongoing support: “We are grateful for Blue Cross’ steadfast commitment to the health and prosperity of the LGBTQIA+ community in Boston. Blue Cross remains a pivotal supporter of our essential healthcare, educational, and advocacy efforts. As we commemorate Pride Month, we hope everyone will demonstrate their solidarity and support for the LGBTQIA+ community by hopping on a ‘Proud Bike’ during this celebratory month.”
Blue Cross has been the title sponsor of Bluebikes since May 2018 and has significantly contributed to its growth and success. Over the past six years, the bikeshare system has doubled in size, adding more than 200 stations, 400 pedal bikes, and 750 next-generation ebikes. Blue Cross recently extended its sponsorship through 2031, ensuring continued support for this sustainable and accessible public transportation option.
With approximately 475 stations and 4,000 bikes, including ebikes, across thirteen municipalities in eastern Massachusetts, Bluebikes offers an efficient and eco-friendly way to navigate the city. Since its inception in 2011, Bluebikes has facilitated over 22 million trips, cementing its role as a key player in Boston’s public transportation network.
As Pride Month kicks off, Blue Cross and Bluebikes invite everyone to join the celebration by riding a “Proud Bike,” showing support for LGBTQIA+ rights, and contributing to the vital work of Fenway Health. For more information about Bluebikes and to find a station near you, visit bluebikes.com.
Related Coverage
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